THINGS WE LIKE TO HEAR
RYAN BUCKLE – Marketing Manager - Asia Pacific
"I see you guys as much more than a pack design agency. You work in the innovation space and help answer, ‘what are the kind of things we need to do that are going to increase the presence of our brands in the category environment….?’ Packaging design can be very transactional… ‘here’s a brief and here’s a response’
The difference between a ‘structured brief’ and the aspirational space you want to be in is worlds apart.
You guys are someone who we can think with. I’d sum it up like this; would we take just a pack designer into a retail meeting… no, but would we take a strategic partner into a retailer meeting… yes. That’s the difference with you guys."
AVANT MUTUAL GROUP LIMITED
JULIE WEBSTER – General Manager - Growth
"It’s been a real partnership between Carpe Diem and myself, they listen, involve me in their thinking, completely responsive to my needs, re internal stakeholder engagement and presentations and have provided recommendations that have been immediately accepted. We are about to embark on further refinements to the strategy and then its implementation, I know that the process is going to be engaging and the results fantastic."
TRACEY BERKELEY – Marketing Manager - Fresh Dairy
“… you have played a critical part in our strategy. Getting your insights and expertise, not just in packaging but in our wider business issues has really helped us.”