We’re a branding and packaging design and strategy team.
We’re compact, we’re good, we’re down-to-earth and we have a reputation for being easy to work with.
We believe the branding and packaging design process should be straightforward, transparent and easy. That means making sure you have a team with the right fit for your specific challenges. So before we even suggest we might be the right people for the job we’d like to really deeply understand your brand and issues.
It means we’ll ask more questions than presenting credential. But then if we both feel there’s a good fit, we'll bring creative and strategic muscle to bear on your branding and packaging design in a way that gets results smoothly.
Design branding and packaging that works should be easy…
Effective branding and packaging design just needs to change the way people make purchasing decisions. There are just 3 straightforward things it must do…
It must disrupt
If a brand, packaging or message isn’t seen it has failed immediately. The first simple rule of effective branding and packaging design is to make sure it is highly visible. That it grabs attention by standing out in its environment within a competitive environment.
It has to engage
Once seen, effective branding and packaging design has to make a strong emotional connection. It needs to deliver a compelling promise clearly, instantly and powerfully to generate high levels of interest.
It must have meaning
And finally having connected emotionally, effective branding and packaging design must also convince customers or consumers that it meets a real need.
While every design problem is unique and every design solution equally so, understanding these 3 keys makes managing and evaluating the effectiveness of branding and packaging design simpler and the results more reliable.
Get in touch and lets talk about your challenges to see if there’s a good fit.