Avant Mutual Group

Avant is Australia’s largest medical indemnity insurer


We’ve worked with them through a fundamental shift in brand focus from ‘inside-out to outside-in’. Avant’s branding and brand architecture strategies now reflect the attitudes and needs of doctors. Refocussing on Avant’s mutual structure has created a powerful platform for the brand and business, and its future growth.

"Refining Avant’s brand strategy is the foundation for the future growth of our business. Carpe Diem have been an integral part of the strategic team providing not only branding design and implementation but fundamental brand, brand architecture and commercialisation thinking" –  Julie Webster, General Manager - Growth.

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