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October last year saw completion of something that even 10 years ago might have been unimaginable to most designers and manufacturers.

Dutch robotics company MX3D, completed a steel bridge that was 3D printed. That's right... no trucks, no welding big lumps of steel tog...

Look around you. Is there anyone in your office who doesn’t have a water bottle on their office desk?

We all seem to have developed deep anxiety around finding ways to flag who we are to the world. Along with Facebook, Instagram, RSVP and Tinder, maybe the designer bott...

Wine packaging is a field of design that brings out the best and worst in designers.

Wine packaging exists in an incredibly cluttered world where success demands a critical need for disruptive identity and brand engagement.

At its best this need inspires design that is s...

I’m on the wrong side of 50. My boys-weekends are now more Sauvignon Blanc than Beer. A big night is more likely to be staying up past 9pm reading a good book than drinking all night at the local bar.

So what’s a man to do when his addiction to comfort and style leaves...

Reading design and marketing blogs and websites you could be forgiven for thinking User-Centred Design (UCD) is something new and revolutionary.

UCD is apparently a methodology that will solve any design problem, boost brand performance, cure warts and create world peac...

In fact, Vantablack is blacker than anything else on earth.
It’s the blackest black stuff there is.

I read an article recently about Vantablack and thought

“Imagine how our clients’ brand-mark would kick out off that! Imagine the contrast on shelf….imagine!”

Image courtes...

The FMCG retail landscape in Australia has changed dramatically. The incredible demands placed on brand owners by retailers as they fight their own war for profitability, have resulted in a paradigm shift in FMCG marketing culture.

Have you ever been in one of those bathrooms in a restaurant or bar. You know the type... the design is so outrageous it's hard to tell the difference between the water features and the bits you really need.

It struck me that more restaurants, bars and coffee shops use...

I guess that the people at NERC (Natural Environment Research Council) thought it was a great way to increase engagement with their brand and organisation by inviting the public online to name their new ship.

I'm not sure they expected that the leading name by a huge ma...

Ok… we’re all being asked to do more with less. So when you’re tearing your hair out over the next invoice that blows your design budget, you might wonder if your design team are jumping with joy. They’re not.

After more than 20 years working in branding design I am yet...

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