PZ Cussons Beauty - UK  |  When inconsistency creates a consistent brand identity


For a hair styling brand targeting young consumers, failing to evolve can mean quickly losing relevance. When working on Fudge Urban a set of branding signature styles and elements were created rather than a single rigid brand architecture. Fudge Urban and other sub-ranges, capture the spirit of self-expression while still creating a disruptive and harmonious shelf presence.

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