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Huggies Nappies
Kimberly-Clark Australia | Better, Best and Awesome
Huggies is the type of market leader that most brands aspire to be. Loved by consumers, demanded by retailers and hated by competitors. So continuing to drive value is often the greatest challenge. So Huggies have developed a ‘tiered’ range allowing devotees, aspirants and value conscious parents, uncompromising access to the values and quality of the brand at different price points. Challenge Accepted!