Schmackos Twirlz

Mars Petcare  |  Range innovation is the lifeblood of many brands

 

The launch of a new product into an already diverse range for Schmackos is always challenging. Brand consistency to build on overall shelf presence is always in tension with the need for new products to stand out, be seen and get traction. Twirlz incorporation of personality into the branding creates interest and engagement.

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