Awesome packaging and brand disruption! What a fantastic way to use disruptive packaging and branding while at the same time drawing attention to how easily we can all be drawn in by nothing more than disruptive packaging and branding.
What it's all really about
This is actually a very clever campaign for Soda Stream that struggles to make water sexy in the same way that many pre-packaged brands do. I'm pretty sure it will have people talking about Soda Stream around (pardon the pun) the water cooler.
I wonder if the right people will be talking about it?