Please reload

Recent Posts

5 quick ways to blow your design budget

October 31, 2016

Please reload

Featured Posts

Mercedes X-Class Ute - when it's good it's very good... when it's bad it's better

I’m on the wrong side of 50. My boys-weekends are now more Sauvignon Blanc than Beer. A big night is more likely to be staying up past 9pm reading a good book than drinking all night at the local bar.




So what’s a man to do when his addiction to comfort and style leaves him feeling emasculated. The answer… BUY A 4WD UTE (pickup for those of you outside Australia).


2018 will see the Australian launch of the Mercedes Benz X-Class 4x4 Ute. It will be pitched at the likes of Ford’s Ranger but it comes with that unmistakeable 3-pointed star on the front end. And all the sophistication it promises.


It remains to be seen how it will fare but I think it’s a stunning piece of strategy. Mercedes have realised that not everyone who drives a ballsy ute aspires to a mullet.


As a design exercise the Mercedes X-Class is sublime. Somehow they’ve managed to capture all the testosterone of an offroad monster and squeeze it into an Armani suit.


It will shout “I’m a SNAC (sensitive new-aged caveman)” to anyone who sees you in it.

I just bought a ute… I really did… it’s a Mitsubishi Triton. I love it but oh how I wish the X-Class was already on the market.


The brand marketer, designer and emasculated outdoorsman in me wants one.

Share on Facebook
Share on Twitter
Please reload

Follow Us
Please reload

Search By Tags
Please reload

  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square

©2016 Carpe Diem Design Pty Ltd.   Privacy Policy