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Design+Technology - manufacturing will never be the same

October last year saw completion of something that even 10 years ago might have been unimaginable to most designers and manufacturers.


Dutch robotics company MX3D, completed a steel bridge that was 3D printed. That's right... no trucks, no welding big lumps of steel together.




The bridge was designed by Dutch firm, Joris Laarman Lab and is a work of epic vision and imagination. Creative design and function, made possible by the freedom that innovative technology is giving to designers.


3D printing is changing the world of manufacturing and should change the way we as designers and marketers think about brands. It opens  possibilities of truly unique products, packaging, ranging and promotion. Imagine a bespoke 3D printed product, launched at a unique 3d printed trade show display, stocked on 3D printed shelving  units and promoted by individually tailored 3D printed point of sale material.




The MX3D award winning bridge will be installed over the Oudezijds Achterburgwal canal in Amsterdam in 2019. As intended, it showcases the dazzling potential of marrying cutting edge design with cutting edge technology.




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