Supercoat Cat

Nestlé Purina  |  Engagement is in the eyes


Leveraging the equity of the successful Supercoat dog food was one of Nestlé’s priorities after acquiring the brand. Innovation including developing an offer, branding and packaging to appeal to ‘cat people’, resulted in Nestlé’s creation of a premium cat food and of a new segment in grocery.

©2016 Carpe Diem Design Pty Ltd.   Privacy Policy