Weet-Bix

Sanitarium  |  An Australian icon adapts to change

In addition to evolving their iconic ‘Blue Box’ packaging design, we joined Sanitarium on an innovation journey with Weet-Bix. Weet-Bix Gluten Free has been a huge success giving new consumers access to the brand. Revitalised Weet-Bix Bites branding has helped the brand more effectively appeal to kids and teens.