Weet-Bix Bites Energize

Sanitarium  |  Energising breakfast

 

Young consumers are very protein conscious. Sanitarium took the bold move of allowing the modification of the distinctive Weet-Bix equity in order to support a more dynamic and potent brand offer. The value of such a strong brand is evident in the ability to make such radical departures in branding yet still retaining a clear identity.

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