Weet-Bix Go

Sanitarium  |  Because breakfast is rarely at the breakfast table

Another step in the modernization of Weet-Bix for today’s consumers is the recognition that breakfast more and more often happens away from home and at any time before lunchtime. Weet-Bix Go has given the breakfast biscuit category legitimacy by combining genuine wholesome goodness with powerful brand equity in a new form. The branding and the brand have succeeded beyond expectations.