Wattyl | Taking the confusion out of wood care
Wood Care is a tough category with hundreds of sub-sets, product types, brands and variants, all bent on bamboozling even knowledgable consumers. Most consumers don’t have a chance. Design for the packaging of Wattyl’s Wood Care range was therefore all about making navigation easier. Breaking the complicated range down into clear and simple groups to lead consumers through the maze to the solution right for them.